Mobile Marketing

Mobile Marketing is relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone.
Marketing on a mobile phone has become increasingly popular ever since the rise of Short Message Service in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.
Over the past few years SMS has become a legitimate advertising channel. This is due to the fact that unlike email over the public internet, the carrier who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the MMA (Mobile Marketing Association), as well, has established guidelines and evangelizing the use of the mobile channel for marketers.
For Mobile Marketing,the technical possibilities increase from day to day. This means increase room for creativity on the part of marketers. The mobile phone will gradually become the central tool for receiving and using content and information. No brand name can afford to pass up the chance to become a part of this medium.Mobile Advert services offer corporate customers cheap and easy way to deliver highly targeted adverts.
Using the mobile media as a marketing channel is highly effective but also sensitive medium. Nobody wants to spam their customers. With permission- based advert services, corporations can create marketing campaigns that does not exploit the personality of the mobile user but uses it as a customer’s advantage.End user Experinces for subscribers in Nigeria is aslo improving by the day and Consumer awareness is also increased since the consumer must approve every interaction that occurs .